Good Tech. Human Ideas.

A funding-readiness, validation, and scale-up Living Lab for ethical, inclusive, and human-centred technologies.

We help AI and digital innovations move from technically feasible to ethically sound, socially acceptable, and ready for adoption at scale.

Social Enterprise

AI Act-aligned

Run a Living Lab Pilot
Explore Our Methods

Not a tech lab.

A human & societal readiness lab.

We validate how technologies behave in real life —

with people, organisations, and institutions — not just in controlled environments.

Before accelerators.

Alongside EDIHs.

After proof-of-concept.

We operate where innovation risk is highest:

between early technical success and real-world deployment.

Funding-ready

Not just technically ready.

We generate the evidence EU evaluators, investors, and public buyers expect
 before funding, procurement, and scale decisions.

What we do

For Founders & Startups

 Validate your AI, prepare for EU funding, and de-risk scale

For EU & Public Partners

Living Lab pilots, policy-relevant evidence, and AI Act readines

For Organisations

Trust, ethics, psychological safety, and responsible adoption

How we support GoodTech from validation to scale

EU Funding Studio 

  • Founder-first support for Horizon Europe, EIC, and I3 – with ethics, impact, and societal readiness built in.

GoodTech Living Lab 

  • Independent Living Lab pilots validating trust, usability, ethics, and real-world adoption of AI and digital technologies.

Founder & Team Readiness

  • Psychological safety, ethical decision-making, and human-AI trust for teams operating under regulatory and scale pressure.

Credibility & Trust Communication

  • AI Act–ready narratives and  evidence-based communication for evaluators, investors, regulators, and public buyers.

Why living labs matter

TRL is not adoption. Trust, ethics, and usability decide scale.

In regulated and human-critical domains, technologies fail not because they don’t work —
 but because people don’t trust them, organisations can’t govern them,
 or risks surface too late.

Living Labs generate the evidence required before scale.

How our Living Lab works >

We operate within a national and European innovation ecosystem, working alongside research centres, EDIHs, public authorities, and SMEs.

EU project consortia

Universities
Public institutions
SMEs