The GoodTech Living Lab

An ENoLL-aligned Living Lab specialised in validating AI and digital solutions where human trust, ethical integrity, and adoption are critical.

The GoodTech Living Lab (GTLL) supports organisations developing AI and digital technologies in domains where people, regulation, and societal impact matter as much as technical performance.

We help innovations move from technically functional to ethically sound, socially acceptable, and ready for adoption at scale.

WHAT MAKES US DIFFERENT

Independent validation

We do not build, own, or commercialise technologies.

Our independence ensures credibility with EU evaluators, regulators, investors, and public buyers.

Real-life experimentation

We validate technologies in real contexts—workplaces, care settings, education, and public services—rather than simulated environments.

Ethics & psychology embedded

Ethical robustness, psychological safety, trust, and inclusion are not add-ons; they are built into every Living Lab activity from the start.

Decision-grade evidence outputs

Our work results in structured evidence that can be used directly for EU funding applications, regulatory preparation, procurement, and scale-up decisions.

Technical validation ≠ adoption

A system can function perfectly in technical terms and still fail in real life.

Adoption fails when:

  • users do not trust the system,
  • emotional or psychological harms emerge,
  • organisations cannot govern the technology responsibly,
  • risks surface too late—after deployment or funding.

What we validate instead:

The GoodTech Living Lab validates dimensions that determine whether technology can be responsibly deployed:

Trust. How users, professionals, and organisations perceive and rely on the system.

Emotional safety. Stress, confusion, dependency, over-trust, or unintended emotional impact.

Inclusion. Accessibility, fairness, and the experience of vulnerable or underrepresented users.

Governance readiness. Human-in-the-loop mechanisms, oversight, accountability, and AI Act alignment.

This type of evidence is increasingly required by EU programmes, regulators, and public institutions.

HOW WE WORK

Each Living Lab engagement follows a structured, time-bound process aligned with ENoLL principles and EU regulatory expectations.

Co-creation & Psychological Readiness

We define the human and ethical guardrails before deployment.

  • Multi-stakeholder co-creation (users, professionals, organisations)
  • Persona and journey mapping with emotional and cognitive load analysis
  • Identification of ethical, psychological, inclusion, and power-asymmetry risks
  • Framing of AI roles, limits, and expectations
  • Definition of success indicators beyond performance

In-situ Experiments & Human-in-the-loop

We validate behaviour, trust, and impact in real contexts.

  • Real-life pilots in relevant environments
  • Continuous monitoring of usability, engagement, and trust
  • Human-in-the-loop oversight at critical decision points
  • Observation of emotional responses and safety signals
  • Ongoing ethical and psychological checks

Compliance, TRL & Scale Readiness

We prepare the technology for responsible scale.

  • Confirmation of real-world readiness and TRL progression
  • Positioning under EU AI Act risk categories
  • Identification of regulatory and governance gaps
  • Conditions and safeguards for ethical scaling
  • Evidence preparation for funding, procurement, or deployment

WHAT YOU GET

Every Living Lab engagement produces structured, independent outputs designed for decision-makers:

– Living Lab Validation Report 

Evidence on usability, trust, inclusion, and real-world performance.

– Ethics & Risk Readiness Brief

Clear identification of ethical, psychological, and governance risks, with mitigation conditions.

– Societal Impact Evidence Pack

Decision-grade material supporting EU funding proposals, regulatory discussions, investor due diligence, or public procurement.

These outputs are designed to remain useful beyond the pilot.

Ready to Start?

If you are developing AI or digital technology and need to understand

whether it is ready for people, regulation, and real-world adoption,

the GoodTech Living Lab can support you.

Design a Living Lab Pilot