What We Do

We support the development, validation, and responsible scaling of AI and digital technologies in contexts where trust, ethics, and regulation matter.

Our services are structured into four complementary business lines, with the GoodTech Living Lab at the core and the others reinforcing funding readiness, organisational resilience, and credibility.

EU FUNDING STUDIO

Funding as a strategic growth tool, not paperwork.

We help startups, scaleups, and consortia use EU funding strategically—to de-risk innovation, generate evidence, and prepare for scale.

This is not generic grant writing.
 It is funding-readiness grounded in ethics, societal impact, and real-world validation.


– Funding Pathway design

Strategic choice between Horizon Europe, EIC, I3, and complementary instruments.

– Consortium logic

Clear positioning of partners, value creation, and Living Lab integration.

– Ethics & impact sections

Robust, evaluator-ready content aligned with EU AI Act and programme expectations.

  • Reviewer-style feedback & mock evaluations

Using Living Lab evidence to stress-test proposals.

Funding Readiness

GOODTECH LIVING LAB

Independent validation & societal readiness services for AI and digital technologies.

The GoodTech Living Lab provides independent, real-life validation of technologies where adoption depends on human trust, ethical integrity, and governance readiness.

We do not build or commercialise products.
 We generate decision-grade evidence that supports funding, regulation, and responsible deployment.

What this includes

  • Real-life Living Lab pilots
  • Trust, usability, and inclusion validation
  • Ethical and psychological risk assessment
  • Human-in-the-loop and governance readiness
  • AI Act positioning and scale conditions
Run a Living Lab Pilot

FOUNDER & TEAM READINESS

Scaling ethical and regulated technology places significant pressure on founders and teams.

This business line supports the human side of innovation.

 

– Ethical decision clinics

Structured support for high-stakes product, data, and governance decisions.

– Psychological safety diagnostics

Identifying stress, risk, and breakdown points in innovation teams.

– Human–AI trust mapping

Understanding how teams interact with, rely on, or over-trust AI systems.

This service helps organisations sustain long-term innovation capacity while meeting funders, investors, ethical and regulatory expectations.

CREDIBILITY & TRUST COMMUNICATION

Ethical AI narratives for investors,regulators, and EU evaluators.

 

This is not branding for visibility.
 It is communication for legitimacy, compliance, and trust.

We help organisations translate ethical intent and Living Lab evidence into clear, credible, and AI Act–aligned communication.

Services include

  • Ethical AI Narrative & Positioning Audit
  • Explainable AI & Trust Messaging Framework
  • AI Act–ready disclosure and communication kits
  • Evidence-based narratives for funding, investment, and public procurement
Start your Ethical AI Communication Plan

Need

Validate AI before scale

Prepare for EU innovation funding

Address AI ethics & trust concerns

Reduce team risk under pressure

Build investor confidence

Best Entry Point

Living Lab Pilot (BL2)

Validation & Funding Package (BL2 + BL1)

Living Lab Pilot + BL4

BL3 Clinics

BL4 Credibility Package

Why

Independent, real-life evidence

Evidence + evaluator-ready framing

Ethics translated into credibility

Psychological & decision support

AI Act–aligned narratives